Nestlé don sign multi-year international marketing partnership wit NBA, as dem dey expand dia global basketball campaign to 21 markets wey include Nigeria. Di deal go take effect on 1 January 2027 and e go link di food and beverage big company Milo, Nescau and Nesquik brands wit youth development and fan engagement activities wey dem dey run together wit NBA.
Di deal cover selected NBA events and platforms like NBA Global Games and NBA House, plus youth-focused initiatives wey include Jr. NBA, Jr. WNBA, NBA Basketball School, coaches' academies, Her Time To Play and NBA 3X. Nestlé plan to roll out retail promotions wey get NBA-themed packaging, plus prize draws for tickets and merchandise.
For Nigeria, di partnership dey build on top di grassroots presence wey Milo already get. Di Milo Basketball Championship, wey don reach im 26th edition, reportedly reach more dan 13,000 schools across di country for 2026.
"Di NBA partnership go build on di connection wey Milo don already establish wit basketball and create more opportunities to engage young people," Wassim Elhusseini, managing director and chief executive officer of Nestlé Nigeria, tok. Specific local activation plans never still dey announced.
Di 21-market rollout cover Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, United Kingdom, United States and Vietnam, wit di Philippines scheduled to join for October 2027.
