African Collaborations Group (ACG) don appoint Aïcha Diop, former oga for NBA Africa and di Basketball Africa League (BAL), join dia Advisory Board. ACG na strategic project origination and collaboration platform wey dey focus on to develop sport and entertainment district ecosystems across di African continent.
Diop get more than 18 years of experience across Africa, Europe, di Middle East and North America. For NBA Africa and di BAL, she be part of di team wey launch di BAL, di first professional sports league wey NBA dey run outside North America, leading multi-market initiatives, brand campaigns and audience-development programmes. Earlier for her career she hold senior positions for IBM and for Flash Entertainment, wia she work for major international events including Formula 1, UFC, athletics, tennis and football competitions. She get Master's degree for Sport & Lifestyle Management from Rome Business School and Bachelor's degree for Business Administration.
ACG Founder and Executive Chairman Nicolas Pompigne-Mognard talk say Diop role for launching di BAL make her strategic asset as di group dey originate bankable district projects. Di Advisory Board dey provide strategic guidance as ACG dey align governments, development finance institutions, investors, sport bodies and infrastructure partners behind mixed-use, revenue-generating ecosystems. Africa sport economy dey projected to reach $20 billion by 2035.
