Young basketball players for Nigeria dey set to benefit from new multi-year partnership between Nestlé and di NBA, wey go start to work on 1 January 2027 and e go run across 21 markets for four continents. Under di agreement, Nestlé Milo, Nescau and Nesquik brands don become Official Partners of di NBA.
For Nigeria, di deal don extend Milo more than two-decade involvement for youth basketball development, wey Milo Basketball Championship dey anchor am. Di 2026 edition of di championship, wey don reach im 26th year, touch more dan 13,000 schools across di kontri.
Nestlé don call di arrangement dia largest international brand collaboration so far. Di two organisations go collaborate on youth development programmes, fan events and retail activations, including on-pack promotions wey dey offer NBA tickets, merchandise and oda prizes. Activations go center on platforms like Jr. NBA/Jr. WNBA, NBA Basketball School, Her Time To Play and NBA 3X, with selected NBA Global Games and NBA House events also dey feature.
"Basketball don become important part of Milo story for Nigeria, creating opportunities for young people to participate for sport while dem dey develop values like discipline, resilience, teamwork and self-belief," Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria tok.
Julie Morris, NBA Senior Vice President of Commercial Development and Media, say di league go draw on Nestlé international reach to connect with fans for new ways and support di continued growth of basketball around di world.
