NBA Africa gather leaders and stakeholders for Nairobi on Thursday, October 22, to see how sport fit build trust, make community strong and create opportunity across Africa. CEO Clare Akamanzi say the organisation want voices from the industry to help shape that future.
Oliver Wyman estimate say Africa sports market dey worth more than US$12 billion and fit pass US$20 billion by 2035. The firm also say sporting events fit support tourism, investment, infrastructure and employment.
Basketball Africa League don contribute more than US$250 million to Africa GDP since 2021, according to NBA. Almost 37,000 jobs don connect to BAL games during her first four seasons. For Kenya, M-PESA Jr. NBA programme aim reach more than 10,000 young people through basketball and financial-literacy activities.
Akamanzi use Global Trust Summit for Nairobi to ask whether public promises go get delivered: “Announcement no be enough. People dey believe say you go deliver the promises wey you make to dem?”
